Dhulgiguy: December 2013

Friday 27 December 2013

[K636.Ebook] Ebook The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition, by Roman Hiebing, Scott Cooper, Steve Wehre

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The planning guide marketers have relied on for two decades―updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.

Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to:

Find the data you need to develop your plan
Identify growth target markets
Set realistic sales objectives
Position your products through a strong branding program
Condense your plan into a workable calendar of activities
Arrive at a realistic budget and payback schedule
Evaluate and test the plan’s effectiveness

The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content―from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.

Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

Sales Rank: #647641 in Books
Published on: 2011-10-06
Released on: 2011-09-15
Original language: English
Number of items: 1
Dimensions: 10.80" h x 1.10" w x 8.50" l, 3.06 pounds
Binding: Paperback
608 pages

From the Back Cover

Step-by-step, up-to-date, proven guidelines for creating a dynamic, results-focused marketing plan

Through thirteen years and two previous editions, The Successful Marketing Plan has shown more than 40,000 business owners and marketing pros how to write marketing plans that define and fulfill the needs of their target markets. Now, in this substantially revised and expanded third edition, Roman Hiebing Jr. and Scott Cooper outline methods for developing objectives, strategies, and tactics to create a marketing plan that delivers the bottom line.

Separating the plan into ten market-proven, manageable components, The Successful Marketing Plan explains how to

Find the data you need to develop your plan
Conduct a comprehensive situation analysis
Set realistic sales objectives
Position your products through a strong branding program
Condense your plan into a workable calendar of activities
Arrive at a realistic budget and payback schedule
Evaluate and test the plan's effectiveness

Updated to reflect today's rapidly changing marketplace, it now includes completely new chapters on two of today's hot-button topics--Internet media and brand positioning. A unique "Idea Starters" grid with more than 1,000 idea combinations designed to meet any challenge is included, along with new information, statistics, worksheets, and action items for every chapter.

All great marketing begins with a great marketing plan. Let The Successful Marketing Plan guide you step-by-step through everything you need to know to create a comprehensive "real-world" marketing plan that will enable your company to thrive and grow in today's cost-conscious, winner-take-all competitive arena.

About the Author

Roman G. Hiebing, Jr., is the retired president of The Hiebing Group, a full-service marketing and advertising agency serving clients such as McDonald’s, Coors Beer, Culligan Water Filtration, Diaper Genie, and Mercury Marine.
Scott W. Cooper is principal of the marketing strategy firm Marketing Engine Group (www.marketingenginegroup.com). He formerly served as president of The Hiebing Group, senior vice president of marketing for Famous Footwear, and senior vice president of corporate brand marketing for Brown Shoe.
Steven J. Wehrenberg is CEO of Campbell Mithun, a full-service advertising and marketing communications firm (www.campbell-mithun.com). He has served a range of clients, including Burger King, General Mills, H&R Block, and Verizon Wireless.

Most helpful customer reviews

24 of 28 people found the following review helpful.
Marketing for the Masochist
By Joshua Padnick
I guess I'm really going against the masses with my 2-star review of this book since the authors claim that it was so successful it warranted a third edition, but I was sorely disappointed with my purchase and plan on returning it. The book opens up with a thorough and dry introduction about why *disciplined* marketing planning is so important. I can't say I was really sold on their main argument--which was basically that marketing can only be done well when it's totally comprehensive and systematic. Those are definitely good traits to adopt in any undertaking, but I just feel that this book is overkill.
The book touts its main benefit as reducing the complexity of coming up with a marketing plan to "just" a 10-step process. It then takes two chapters and about 75 pages just to outline only the first step of this process, called the business review, and describes in painstaking detail everything that the marketer or marketing consultant should do in order to get as thorough an understanding of the business as possible.
Don't get me wrong, I'm all about doing my due diligence and developing a thorough understanding of the company I'm doing a marketing plan for, but creating a marketing plan in the manner that these authors describe would easily take over 300 hours of time.
What's more, I don't get the sense from this book that there is an overarching guiding theory into which all elements of the book can be placed in context. Rather, it seems the approach of the authors is to take every known idea from the canon of marketing and incorporate each idea into some step of the lengthy 10-step process.
In the end, I just feel like this book goes overboard with the requirements it demands of the "disciplined" and "comprehensive" marketer. I can see why they use the word disciplined to describe their approach since in my view it would be truly painful to endure it.
I was very interested to read the reviews of others on this book, and I was disappointed to find that I had the opportunity to be the first reviewer. I'll keep looking around for my dream "how to prepare a marketing plan" book, but in the meantime I've realized that the "disciplined and comprehensive approach" is not for me.

5 of 5 people found the following review helpful.
The best hands-on book available
By JSHAFT
I've been using this book since 1995. It's not the type of book you'd read cover to cover, but it's an invaluable planning resource for any marketing manager. The authors leave no stoned unturned. If you are writing a plan or launching a business, this is the best practical book out there. Other marketing books get bogged down in theoretical case studies that offer no hands-on tools. This book is a great tool.

4 of 4 people found the following review helpful.
The Goliath Of Marketing Books
By Bradley Bevers
If you are a mid-sized company, I can't imagine that there is a better book out there for you to plan your marketing by. This is a massive tome that covers all aspects of marketing, from building a brand to market position to advertising. Its a book that you probably won't read straight through, but that could be a valuable reference for your company.

As solid as the advice in this book is, it has one major drawback: its overwhelming size. This book would not be helpful for a smaller business where the marketing team is just one person. And it probably won't help huge companies with dedicated marketing arms. But, if you are looking for a plan to take your mid-sized company forward then this may be the perfect book.

Some of the things that I really like about this book include:

* Tons of visuals. Helps make the massive amount of material more digestible.

* Case studies. Proven companies tell their tales to support the marketing principles.

* Table of Contents, Index. Very well done contents and index make this a valuable reference source for your business library.

All in all, a very helpful marketing text. Recommended.

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Friday 20 December 2013

[S462.Ebook] Ebook Materials and Innovative Product Development: Using Common Sense, by Gernot H. Gessinger

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Innovation in product design starts with materials. Developing successful commercial products demands a sound understanding of the materials that go into those products—their uses, their costs, their lifetime performance. However, the valuable knowledge of materials engineers is often not fully leveraged in the creative phase of the product design cycle. Gessinger seeks to bridge this gap that exists in many companies.

Written from the bottom-up perspective of the engineer or scientist on a product design team, Materials and Innovative Product Design introduces business, economics and strategic product development to the materials specialist and demystifies materials selection for other members of the design team and manufacturing management. Using case studies from innovative organizations, such as ABB, and successful start-ups, such as NDC, Day4Energy, and Metoxit, Gessinger illustrates how the integration of different engineering and business disciplines can power innovation in the design process. By addressing the real world needs of innovators, this book allows the reader to unlock the potential of the new material types that have been changing the face of product design and deploy an integrated business approach to materials selection and the design process.

Allows engineers to develop a fuller understanding of economics and business objectives in order to contribute more effectively to innovative product design

Introduces the business opportunities and practical challenges of deploying new material types to design and manufacturing management

Illustrates how to harness the power of R&D within the design cycle through case studies of innovative and successful organizations that have brought new materials technologies to known markets and known materials to new markets

Sales Rank: #3324744 in eBooks
Published on: 2009-06-29
Released on: 2009-06-29
Format: Kindle eBook

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Thursday 19 December 2013

[U268.Ebook] Download Ebook PACE: Rediscover Your Native Fitness, by Al Sears, M.D.

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PACE: Rediscover Your Native Fitness - exposes all the myths and misconceptions about health, aging and fitness. So throw away your jogging shoes, cancel your aerobics class and say goodbye to hours of long tiresome workouts. Then round up all your 'diet' books and throw them away in the garbage... Now YOU can get your hands on the same patented, easy to learn techniques that: -Rebuilds Your Lungs - For Life! -Burns Fat Like Nothing Else in the World -Reverses Heart Disease - And Prevents Heart Attacks -Adds Years - Even Decades - of Healthy Living To Your Life -Pumps Up Your Immune System - Making You Virtually Disease Proof -Builds Pounds of New Muscle - Without Lifting Weights!

Sales Rank: #698812 in Books
Brand: Brand: Al Sears, M.D.
Published on: 2006-02-15
Original language: English
Number of items: 1
Dimensions: 10.80" h x .30" w x 8.30" l,
Binding: Paperback
143 pages

Features

Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
I love it!
By Valerie
This book is awesome. Clearly explains everything you need to know about PACE fitness. I loved that it had blank worksheets in the back to track your progress. Definitely a good buy!

0 of 0 people found the following review helpful.
Useful PACE workout manual
By Al Gregory
This is a great book on how to use the PACE method of fitness. It's a little earlier than Dr. Sear's later book entitled PACE - The 12-minute Fitness Revolution, but has some additional charts in the back of the book which can be copied and used for your exercise periods in tracking your progress. Worth reading and using.

0 of 0 people found the following review helpful.
PACE
By veryvyk
I purchased this because I was interested in Dr. Al Sears' philosophy. The book was clear and the philosophy interesting. I'll definitely use the information.

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[K633.Ebook] Get Free Ebook Beyond Innocence, by Carsen Taite

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When a life is on the line, love has to wait. Doesn’t it?

After a devastating professional embarrassment, Cory Lance has been banished from the courtroom. As part of her penance, she volunteers with an organization that works to free the wrongly convicted, and soon she’s saddled with a case certain to set her up for another big defeat. To top it off, she’s battling a strong attraction to her client’s sister, a woman with unreasonable expectations.

Serena Washington has learned to compartmentalize the negative pieces of her past, except for one—her brother, Eric, who is on death row for a murder he insists he didn’t commit. Loyalty drives her to enlist help from an organization with a reputation for unparalleled success, but Serena’s optimism is shaken when she learns the attorney assigned to the case has a reputation for cutting corners. Her whole world is shaken when she begins to fall in love with her.

Sales Rank: #181992 in eBooks
Published on: 2012-11-01
Released on: 2012-11-01
Format: Kindle eBook

About the Author
Carsen Taite is an avid reader and writer of lesbian fiction. Carsen works by day (and sometimes night) as a criminal defense attorney in Dallas, Texas. Though her day job is often stranger than fiction, she can’t seem to get enough and spends much of her free time devouring novels, lesbian fiction in particular.

Carsen is an active member of the GLBT community, participating in several organizations on both the local and state levels. Carsen is married (Canadian-style) and she and her spouse live near White Rock Lake in Dallas where they enjoy cycling and walking the trails with their fuzzy beasts.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Beyond Boring
By kindle reader
F/F romance

Technically, nothing is wrong with the writing here. Taite writes well and creates a convincing setting when it comes to lawyers and their professional jargon. My problem with this book is that we mostly drown in what the author knows best (professional setting) and don't get enough plot and romance. This story seemed to move along in real-time and when I got to page 100 in this 231 page book, I realized nothing really happened. The leads barely meet and very little on this central case happens. I didn't really care about any of these characters. I found myself skimming most of this book.

What we get here is one pretty brown-haired and green-eyed Texan prosecutor (Cory Lance) who is suspended for dishonest stuff and she ends up volunteering for the other side to help clean up her rep and keep her job. In doing so, she is assigned to Eric Washington's case... an African-American on death row who claims he is innocent. When his estranged sister from Florida shows up to support him any way she can, she ends up working closely with Cory. However, Cory does have a long-term lover.

Serena Washington is an attractive mocha-skinned African-American who was separated from her brother Eric when she's a young girl. Her father is gone and her mother was a junkie and they both end up in foster homes. Serena is quickly adopted by a nice (white?) family and grows up right. Eric isn't and has a troubled life. Despite a little bit of background we get on these siblings, the story really isn't about their relationship. I couldn't really figure out what the author wanted me to care about for the first chunk of the book. Also, Serena's feelings about women and relationships is murky.

When the romance finally shows up, it's a bland one and not given much focus. Nothing sexy to save it either. The one bedroom scene is a fleeting, non-graphic blurb, and by the time it arrived, I really just wanted the book to end already. Honestly, the picture of Carsen Taite on the back of the book with tape over her mouth was the sexiest imagery I got from this book and I found myself turning the book over all through my read and smirking... love a hot nerd in bondage, lol. As for the characters within, I wasn't really feeling any chemistry here, and I didn't get how Serena could stick around so long. I mean, I don't understand how Serena was helping out with this case. She is praised for it, but I didn't get it.

I am not really into books where the romance isn't clearly at the forefront, despite a whole other plot. I might feel differently if the plots were actually interesting and original in lesfic, but mostly they aren't. I come here to escape in a sexy romance, and I kinda feel sorry for writers who think any other part of the story can possibly be more interesting. This is the second book I've read by this author, and I kinda felt that way about the first as well, but it wasn't as dull (just half as dull). If you like a book that is focused outside of the romance and sounds realistic but mostly goes nowhere, then you may like this one more than I did. But I saw it all as pretty boring.

And I gotta say... there musta been a diversity meeting at Bold Strokes Books because after years of seldom seeing minority leads, this is suddenly the third BSB author among my random picks whose book was released last fall and has an ethnic lead. Amazing. Or just coincidence? lol. Either way, I applaud the effort... but can't resist pointing out that this lead is Black whose mom is a junkie and her brother's in prison... Melissa Brayden's lead is a Mexican "cleaning lady," and Rachel Spangler couldn't even think up a stereotype and simply regurgitated the adolescent trip she took abroad with her high school Spanish class. C'mon people... where's the originality in characterization???!!???

2 1/2 stars... leaving it at 3 above is a generous act on my behalf for finding an AA lead here

3 of 3 people found the following review helpful.
Enjoyable
By M. E. Martin
Carsen Taite has written an number of good books so I usually purchase anything she writes. I found this book very enjoyable and would probably revisit it some time.

3 of 3 people found the following review helpful.
Great read.
By Sara Reckaway
I have all of Carsen Taite's books and look forward to purchasing more. This one held my interest thru out the book.

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Saturday 7 December 2013

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Published on: 1707
Binding: Hardcover

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An essential introduction to the North's most spectacular species.

Polar Bears brings together acclaimed photographer Norbert Rosing's vibrant images and his firsthand knowledge of the Arctic to chronicle a year in the life of the polar bear, the Earth's largest land predator. The book is organized into four sections, spring, summer, fall and winter, each with an introductory essay.

Young readers will learn about tiny newborn cubs, weighing barely 2 pounds, and see them follow their mother across the frozen tundra, playing and learning survival skills as they go. Informative captions describe a polar bear's physical characteristics and how it survives in the bitter Arctic. The book also shows the other animals that share the Far North's breathtaking scenery.

Each year more than 10,000 people travel to remote Churchill, Manitoba, to watch and study polar bears, but the Earth's climate is changing, and the bear's future is in question. At this critical time comes Polar Bears, the perfect introduction to the mighty Nanook from one of its most impassioned advocates.

Sales Rank: #550917 in Books
Published on: 2010-03-04
Original language: English
Number of items: 1
Dimensions: 10.00" h x .19" w x 8.00" l, .51 pounds
Binding: Paperback
56 pages

From School Library Journal
Gr 3-6-The author of Face to Face with Polar Bears (National Geographic, 2007) and several other polar-bear books has compiled yet another one. A one-page introduction is followed by a collection of large, eye-catching color photographs with informative captions. The pictures show a cub's first steps outside the den, interactions with its mother, and survival behavior in the Arctic environment. Close-up shots of the animal's fur and feet show its adaptations to cold weather. Food sources and other creatures that live in this habitat are covered in a separate chapter. Back matter includes a list of facts, Internet sites, a map, and a helpful index. The polar bear's endangered status is mentioned but not dwelled on. Readers are shown the beauty of this majestic animal, and they will marvel at the exceptional photos and what they learn from the captions. This book will be a hot item in libraries.-Sandra Welzenbach, Villarreal Elementary School, San Antonio, TX (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

From Booklist
Offering close-up views of polar bears in the wild, nature photographer Rosing presents an album of excellent color photos divided into four thematic chapters and accompanied by lengthy, informative captions. The first chapter looks at cubs as they nurse, play, and follow their attentive mothers, journeying across the snow toward the sea ice. Other chapters consider how polar bears’ bodies have adapted to their arctic habitat, what challenges the habitat presents, and which other animals live there. A section of related information about polar bears, a range map, and a short list of recommended Internet sites round out the presentation. While Rosing includes plenty of endearing photos, polar bears are shown as predators as well. A memorable pair of pictures shows a herd of walruses before and after they spot the polar bear behind them. The high quality of the photos and their reproduction will draw many readers to this visually appealing book, which provides plenty of worthwhile information in the captions and back matter. Grades 3-5. --Carolyn Phelan

Review
Offering close-up views of polar bears in the wild, nature photographer Rosing presents an album of excellent color photos divided into four thematic chapters and accompanied by lengthy, informative captions...While Rosing includes plenty of endearing photos, polar bears are shown as predators as well. A memorable pair of pictures shows a herd of walruses before and after they spot the polar bear behind them. The high quality of the photos and their reproduction will draw many readers to this visually appealing book, which provides plenty of worthwhile information in the captions and back matter.
Offering close-up views of polar bears in the wild, nature photographer Rosing presents an album of excellent color photos divided into four thematic chapters and accompanied by lengthy, informative captions. The first chapter looks at cubs as they nurse, play, and follow their attentive mothers, journeying across the snow toward the sea ice. Other chapters consider how polar bears' bodies have adapted to their arctic habitat, what challenges the habitat presents, and which other animals live there. A section of related information about polar bears, a range map, and a short list of recommended Internet sites round out the presentation. While Rosing includes plenty of endearing photos, polar bears are shown as predators as well. A memorable pair of pictures shows a herd of walruses before and after they spot the polar bear behind them. The high quality of the photos and their reproduction will draw many readers to this visually appealing book, which provides plenty of worthwhile
information in the captions and back matter. (Carolyn Phelan Booklist 2010-12-01)

This book gives a wonderful visual exploration of the world of the polar bear. The text, which does accompany the photographs, is quite accessible and provides some very interesting information. While the reading level of the text is directed more toward adolescent and adult readers, younger readers will certainly appreciate the photographs. This book could be used in a study of endangered wildlife or a geographical study of Canada's Arctic. (Victoria Powell Resource Links 2010-12-01)

The author of Face to Face with Polar Bears (National Geographic, 2007) and several other polar-bear books has compiled yet another one. A one-page introduction is followed by a collection of large, eye-catching color photographs with informative captions. The pictures show a cub's first steps outside the den, interactions with its mother, and survival behavior in the Arctic environment. Close-up shots of the animal's fur and feet show its adaptations to cold weather. Food sources and other creatures that live in this habitat are covered in a separate chapter. Back matter includes a list of facts, Internet sites, a map, and a helpful index. The polar bear's endangered status is mentioned but not dwelled on. Readers are shown the beauty of this majestic animal, and they will marvel at the exceptional photos and what they learn from the captions. This book will be a hot item in libraries. (Sandra Welzenbach School Library Journal 2011-02-01)

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0 of 0 people found the following review helpful.
POLAR BEAR PEOPLE
By julie parker
A NICE BOOK NOT TO THIN, NOT TO THICK. SEVERAL GOOD PHOTOS AS WELL. EASY TO READ. THIS IS A NICE ADDITION TO ANY ONE WHO CRAVES BEARS, INCLUDING NATURE ARTISTS. MY NEW-USED BOOK WAS VERY CHEAP AND NEARLY NEW. VERY HAPPY WITH BUYING USED BOOKS THUS SO FAR.

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Friday 6 December 2013

[L885.Ebook] Fee Download Pakistan in the Twentieth Century: A Political History (Jubilee Series), by Lawrence Ziring

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This book by a leading scholar is the definitive history of Pakistan. Beginning with an examination of the people and forces that shaped the construction of an independent, predominantly Muslim state within the subcontinent, Ziring provides an incisive and comprehensive description of the events that influenced Pakistan's development in the subsequent fifty years.

Sales Rank: #2973323 in Books
Brand: Brand: Oxford University Press, USA
Published on: 2000-02-03
Original language: English
Number of items: 1
Dimensions: 5.50" h x 1.20" w x 8.50" l, 1.33 pounds
Binding: Paperback
658 pages

Features

Used Book in Good Condition

Review

"Lucid and well organized....Highly recommended for upper-division undergraduates and above."--Choice

"Lawrence Ziring's Pakistan in the Twentieth Century is an absorbing account of the panorama of Pakistani politics...his work is invaluable as a ready reckoner of the political developments in Pakistan over a span of 50 years."--The Herald (Pakistan)

"The strength of this volume, suitable for the general audience as well as academics, is its descriptions of people and political events and the analysis of the workings of the political system."--History

About the Author
Lawrence Ziring is Arnold E. Schneider professor of Political Science at Western Michigan University.

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0 of 3 people found the following review helpful.
Et tu, Brute!
By Peace Activist
Most of the sufferings forced upon Pakistan flow from the friend who seduced her right in infancy - Remember month long state visit of Pakistan's First Prime Minister, Liaqat Ali Khan, though Americans do not like to offer 'free lunch' even to their near and dear ones.

Liaqat was killed to pave way. Income a General, Ayub Khan, in 1958 and since then the strange bed-fellows (Proxy rulers in Pakistan and neo-cons leaders in USA)are in love-hate game controlled with 'carrot and stick'.

I have read Cohan's 'Pakistan Army' also so many others. Sure, American scholars have masterly grasp over the research they undertake, mostly because of immense resources at their disposal and Ziring was Director of Development Administration Programmes and Professor of Political Science at Western Michigan University and had been in contact with `top echelon' in Pakistan for decades. Yes, he is right in what he wrote, but to whom his this book is directed at? This "inchoate nation" of 150 million people 40% of whom live below poverty line, Pakistani elite or the USA? 90% of Pakistanis cannot read and understand a Book in English such as this one. The later beneficiaries are, however, making full use of such works to perpetuate their control on the destiny of Pakistan!

The book is the best in scope and content as well as style. Must be translated in Urdu so that common Pakistanis should know, what and how they are where they are today and that light maybe for them at the end of tunnel, but alas! The tunnel has been made very long through twists and twirls.

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As one of Europe's great industrial and revolutionary centres Barcelona has been in need of a detailed social and cultural history, yet there is actually a paucity of detailed research. This book redresses the balance. Focusing on the entire twentieth century, it allows for the emergence of long-term trends, and deals with both classic and newer themes of labour history.
This novel and authoritative work will interest not only those working on Spain, but all scholars and students of comparative history.

Sales Rank: #2754719 in eBooks
Published on: 2003-08-27
Released on: 2003-08-27
Format: Kindle eBook

About the Author
Angel Smith is Lecturer in Modern Spanish History at the Department of Spanish and Portuguese, University of Leeds. He has published widely on Catalan and Spanish labour, and on nationalism and national identity in Spain. His books include An Historical Dictionary of Spain (1996), Nationalism and the Nation in the Iberian Peninsula (1996) (co-edited with Clare Mar-Molinero), The Crisis of 1898: Colonial Redistribution and Nationalist Mobilization (1999) (co-edited with Emma Dávila-Cox), and Nationalism, Labour and Ethnicity (1999) (co-edited with Stefan Berger). At present he is completing a history of labour and anarchism in Catalonia between 1898 and 1923.

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William James is often considered a scientist compromised by his advocacy of mysticism and parapsychology. Jonathan Bricklin argues James can also be viewed as a mystic compromised by his commitment to common sense. James wanted to believe in will, self, and time, but his deepest insights suggested otherwise. Is consciousness already there waiting to be uncovered and is it a veridical revelation of reality? James asked shortly before his death in 1910. A century after his death, research from neuroscience, physics, psychology, and parapsychology is making the case, both theoretically and experimentally, that answers James s question in the affirmative. By separating what James passionately wanted to believe, based on common sense, from what his insights and researches led him to believe, Bricklin shows how James himself laid the groundwork for this more challenging view of existence. The non-reality of will, self, and time is consistent with James s psychology of volition, his epistemology of self, and his belief that Newtonian, objective, even-flowing time does not exist."

Sales Rank: #5087991 in Books
Published on: 2015-06-01
Original language: English
Number of items: 1
Dimensions: 9.20" h x 1.20" w x 6.20" l, .0 pounds
Binding: Hardcover
402 pages

Review
We are taken step by step in a stunning tour of many powerful yet still disputed ideas that were fervently argued a century ago. Congratulations to Jonathan for a book that every psychologist should read whether doubtful of current paradigms or searching for new ones but mostly, for an enriching experience that brings these age-old controversies into relation with findings in modern physics and psychology. Jason W. Brown, MD, Center for Cognition and Communication
Despite all the interest in James the scholar and James the man, there remains an absence of highly readable books that bring some of the most colorful aspects of James own thought, along with his somewhat mercurial personal character, to the modern reader. Bricklin s book does remarkable service in this vein, collecting many aspects of James thought around the general theme of free will, a question that James struggled with his whole life, and which penetrated many dimensions of his thought. Allan Combs"

About the Author

Jonathan Bricklin is a Program Director at the New York Open Center and the editor of Sciousness.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Stunning!
By Amazon Customer
Most neuroscientists don't believe in free will. The Buddha did not believe in self. Einstein did not believe in time. Separately, these beliefs foster forlornness. But as Bricklin shows here with exceptional clarity, when they are woven together, the opposite occurs: the illusion of will, self, and time is a coherent context for the most profound spiritual experiences from ancient times to our own.

4 of 5 people found the following review helpful.
A magisterial account
By whit
Bricklin's masterwork, years in the writing and polishing, assembles from James hints of a reality stranger than most of us have likely ever imagined. Will you leave this book convinced? I didn't; and as the book makes clear perhaps James wouldn't. But what we're fully willing to believe, and what's true, may not be the same. This very-readable book lays out a path through timelessness, or the closest approximation of such a path as paradox allows. It's a path well worth walking, not just for what it may reveal of reality, but for what it reveals about the deepest questions asked by one of humanity's best minds, fully contextualized by cross-connections to his contemporaries, and other thinkers and researchers from ancient to present.

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[P261.Ebook] Download PDF TExES Languages Other Than English (LOTE) - Spanish (613) Secrets Study Guide: TExES Test Review for the Texas Examinations of Educator Sta

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***Includes Practice Test Questions***

Get the test prep help you need to be successful on the TExES Languages Other Than English (LOTE) - Spanish test.

The TExES Languages Other Than English (LOTE) - Spanish (613) Exam is extremely challenging and thorough test preparation is essential for success. TExES Languages Other Than English (LOTE) - Spanish (613) Exam Secrets Study Guide is the ideal prep solution for anyone who wants to pass the TExES Languages Other Than English (LOTE) - Spanish Exam.

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TExES Languages Other Than English (LOTE) - Spanish (613) Exam Secrets Study Guide includes:

A thorough overview of the TExES Languages Other Than English (LOTE) - Spanish (613)
An in-depth look at cultural understanding
A guide to instruction and assessment
An extensive review of spelling, pronunciation, punctuation, and grammar
A full study of listening, reading, writing, and speaking
Comprehensive practice questions with detailed answer explanations

It's filled with the critical information you'll need in order to do well on the test: the concepts, procedures, principles, and vocabulary that the Texas State Board for Educator Certification (SBEC) expects you to have mastered before sitting for the exam.

The Cultural Understanding section covers:

Sociolinguistics
Diego Rivera
South America
Spanish Civil War
Spanish territories

The Instruction and Assessment section covers:

Theories of language acquisition
Constructivism as a theory of learning
Improving students' listening and speaking skills
Assessment station
Observation checklist
Significance of the teacher's movements in LOTE instruction

The Spelling, Pronunciation, Punctuation, Grammar section covers:

Phonetic language
Spanish pronunciation of vowels and consonants
Capitalization
Formal and informal forms of address
Possession
Perfect tenses and their uses

The Listening, Reading, Writing, Speaking section covers:

Knowing beforehand the structure of the test
Outline
Revision and editing
Listening Comprehension questions
Process to follow for an oral presentation

These sections are full of specific and detailed information that will be key to passing the TExES Languages Other Than English (LOTE) - Spanish Exam. Concepts and principles aren't simply named or described in passing, but are explained in detail. The guide is laid out in a logical and organized fashion so that one section naturally flows from the one preceding it. Because it's written with an eye for both technical accuracy and accessibility, you will not have to worry about getting lost in dense academic language.

Any test prep guide is only as good as its practice questions and answers, and that's another area where our guide stands out. Our test designers have provided scores of test questions that will prepare you for what to expect on the actual TExES Languages Other Than English (LOTE) - Spanish Exam. Each answer is explained in depth, in order to make the principles and reasoning behind it crystal clear.

We've helped thousands of people pass standardized tests and achieve their education and career goals. We've done this by setting high standards for our test preparation guides, and our TExES Languages Other Than English (LOTE) - Spanish Exam Secrets Study Guide is no exception. It's an excellent investment in your future.

Sales Rank: #278271 in Books
Published on: 2014-07-14
Original language: English
Number of items: 1
Dimensions: 10.90" h x .40" w x 8.10" l, .90 pounds
Binding: Paperback
140 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Best Study Guide
By Amazon Customer
This study guide has really given me great insight as to what to study. I had no idea that I would even have to know some of the things included in this study guide. I really appreciate the way it's organized and broken into small bites. I especially appreciated the Secret Keys in the back of the book.

B. Castillo

0 of 0 people found the following review helpful.
I like how it is broken down into sections
By r m
I like how it is broken down into sections. I just wish in the writing section they had an actual example of a written paper. That way I could get an idea of how the introduction would be, how long it should be, if I am using the correct grammar. Personally for me, I have a harder time on the written part than the speaking part. Beside that everything else is pretty helpful.

0 of 0 people found the following review helpful.
This book has helped me to understand better the culture of countries where Spanish is spoken
By Amazon Customer
This book has helped me to understand better the culture of countries where Spanish is spoken, history, and literature. I am using it all the time because it has become important tool to prepare for my ESOL test.

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